CDP /#Service
Customer Data Platform Engineering
Turn user behavior into measurable business growth
Unify tracking, analytics, and activation across your digital ecosystem
Modern organizations generate massive amounts of customer data — but most of it lives in silos: websites, CRMs, e-commerce, support tools, and marketing platforms.
We help enterprises design and implement Customer Data Platforms that unify these data streams into a single source of truth, enabling real-time personalization, advanced analytics, and data-driven growth.
Primary Focus
Core Outcome
Typical Scope
- Tracking architecture
- Dashboards
- Experimentation
Integrates With
- DXP
- Headless platforms
- Marketing automation
Key Stakeholders
- Marketing
- Product
- Growth
- Leadership
Business Impact
- Higher conversions
- Clearer ROI
- Faster decisions
[Why Most Companies Struggle With Data]
Organizations struggle to understand their customers because data lives in disconnected systems. Marketing, product, and analytics teams operate on incomplete or delayed information.
Without a proper CDP foundation:
- Personalization remains shallow or rule-based
- Marketing automation relies on outdated segments
- Analytics teams spend more time preparing data than analyzing it
- Customer journeys cannot be tracked end-to-end
A modern CDP eliminates these barriers by centralizing identity resolution, event tracking, and data activation.
[How We Build CDP Ecosystems]
Data Mapping & Strategy
Identify data sources, define customer identity models, and design tracking standards.
Unified Data Collection
Implement scalable event tracking across web, mobile, backend, and third-party platforms.
Identity Resolution
Merge anonymous and known user data into unified customer profiles.
Data Activation
Connect CDP insights to marketing, CRM, personalization, and analytics tools.
[Core CDP Capabilities We Deliver]
- Unified behavioral tracking
- Cross-channel analytics architecture
- Marketing & product data alignment
- A/B testing and experimentation setup
- Conversion and funnel optimization
- Executive-level reporting dashboards
- Enterprises managing multiple digital channels
- Marketing teams seeking real-time personalization
- Product teams needing behavioral analytics
- Organizations with fragmented customer data
- Segment / Tealium / RudderStack
- GA4 & GTM / BigQuery / Snowflake
- Looker Studio & BI dashboards
- CRM Integrations (Salesforce, HubSpot)
- Marketing Automation Platforms
- Custom Data Pipelines (Node.js / Cloud Functions)
[How We Implement CDP Solutions]
Discovery & Architecture
Define data flows, tracking plan, and system integrations.
Tracking & Data Layer Implementation
Deploy event tracking, SDKs, and data collection pipelines.
Profile & Identity Setup
Configure identity stitching and customer profile models.
Activation & Optimization
Enable segmentation, personalization, and analytics workflows.
[Business Outcomes]
Better Personalization
Real-time user context across channels.
Faster Marketing Execution
Accurate, dynamic audience segmentation.
Data-Driven Decisions
Unified analytics across customer lifecycle.
Higher Conversion & Retention
Smarter journeys powered by behavioral intelligence.
[Related Platform Work]
“Oleksiy (PathToProject) worked with me on a specific project over a period of three months. He took full ownership of the project and successfully led it to completion with minimal initial information. His technical skills are unquestionably top-tier, and working with him was a pleasure. I would gladly collaborate with Oleksiy again at any opportunity. ”
“Oleksiy (PathToProject) and I worked together on a Digital Transformation project for Bayer LATAM Radiología. Oly was the Drupal developer, and I was the business lead. His professionalism, technical expertise, and ability to deliver functional improvements were some of the key attributes he brought to the project. I also want to highlight his collaboration and flexibility—throughout the entire journey, Oleksiy exceeded my expectations. It’s great when you can partner with vendors you trust, and who go the extra mile. ”
“Oleksiy (PathToProject) is a great professional with solid experience in Drupal. He is reliable, hard-working, and responsive. He dealt with high organizational complexity seamlessly. He was also very positive and made teamwork easy. It was a pleasure working with him. ”
[What Partners Say]
Oleksiy (PathToProject) and I worked together on a Digital Transformation project for Bayer LATAM Radiología. Oly was the Drupal developer, and I was the business lead. His professionalism, technical expertise, and ability to deliver functional improvements were some of the key attributes he brought to the project.
I also want to highlight his collaboration and flexibility—throughout the entire journey, Oleksiy exceeded my expectations.
It’s great when you can partner with vendors you trust, and who go the extra mile.
Axel Gleizerman Copello
Building in the MedTech Space | Antler
Oleksiy (PathToProject) is a great professional with solid experience in Drupal. He is reliable, hard-working, and responsive.
He dealt with high organizational complexity seamlessly. He was also very positive and made teamwork easy.
It was a pleasure working with him.
Oriol Bes
AI & Innovation (Discovery, Strategy, Deployment, Scouting) for Business Leaders
Ready to Turn Customer Data Into Growth?
Let’s design a Customer Data Platform that unifies your data, powers personalization, and enables real-time decision making.
