Privacy Policy
Effective Date: July 31, 2026
Websites: https://www.pathtoproject.com and https://wordpress-modernization.com
Controller: PathToProject (FOP Oleksiy Kalinichenko), Ukraine
Contact: privacy@pathtoproject.com
1. Introduction
PathToProject (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website or interact with our services.
This policy applies to https://www.pathtoproject.com and https://wordpress-modernization.com, including their shared Contact and WordPress Scan request journeys, and to users located in the United States and the European Union.
2. Information We Collect
We may collect the following types of information:
2.1 Information You Provide Directly
- Name
- Email address
- Company name
- Any information submitted through contact forms
- Website addresses and request details submitted through WordPress Scan
2.2 Automatically Collected Information
When you use our website, we may automatically collect:
- IP address
- Browser type
- Device information
- Pages visited
- Time spent on pages
- Referring URLs
- Cookies and similar tracking technologies
3. How We Use Your Information
We use collected data to:
- Respond to inquiries, shared Contact requests, and WordPress Scan requests as transactional service requests that do not subscribe you to marketing
- Provide and improve our services
- Analyze website usage and performance
- Ensure website security
- Comply with legal obligations
We do not sell personal data.
4. Cookies and Tracking Technologies
We use cookies and similar technologies for:
- Website functionality
- Analytics and performance measurement
- Understanding how visitors use our site
- Marketing attribution and conversion measurement (including LinkedIn Insight Tag)
We use a cookie consent banner that lets users accept or reject non-essential processing and reopen Analytics preferences to withdraw or change consent. Google Analytics 4 and Google Ads operate only in accordance with the verified consent state.
Campaign attribution is neither persisted nor transmitted before analytics acceptance. After acceptance, we retain only the earliest consented first touch for at most 90 days; later visits do not overwrite it or renew its expiry. Rejection or withdrawal clears stored attribution.
You can also manage cookies through your browser settings.
5. Third-Party Services
We use third-party providers that may process personal data on our behalf:
- Google Analytics 4 and Google Ads — consent-controlled analytics, attribution, and conversion measurement
- HubSpot — contact form processing
- Google Tag Manager — tag and script management
- LinkedIn Insight Tag — conversion tracking, audience insights, and retargeting support
These providers process data according to their own privacy policies.
6. Legal Basis for Processing (EU Users)
If you are in the European Union, we process personal data based on:
- Consent — cookies and analytics
- Legitimate interest — website security and service improvement
- Contractual necessity — responding to business inquiries
7. Your Rights
EU Residents (GDPR)
You have the right to:
- Access your personal data
- Request correction
- Request deletion
- Restrict or object to processing
- Withdraw consent
- Data portability
- Lodge a complaint with a supervisory authority
California Residents (CCPA/CPRA)
You have the right to:
- Know what personal information we collect
- Request deletion of personal information
- Request correction of inaccurate information
- Opt out of sale or sharing (we do not sell data)
- Non-discrimination for exercising your rights
Requests can be sent to: privacy@pathtoproject.com
8. Data Retention
We retain personal data only as long as necessary for the purposes outlined in this policy, unless a longer retention period is required by law. Consent-enabled campaign attribution retains only the earliest first touch for at most 90 days, without later-touch overwrite or expiry renewal, and is cleared when consent is rejected or withdrawn.
9. Data Security
We implement reasonable technical and organizational measures to protect personal data from unauthorized access, disclosure, or misuse.
10. International Transfers
Your information may be processed outside your country of residence, including in the United States. We use appropriate safeguards when required by law.
11. Children’s Privacy
Our website is not intended for individuals under the age of 16, and we do not knowingly collect data from children.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
13. Contact Us
If you have questions about this Privacy Policy or your data rights, contact:
- Email: privacy@pathtoproject.com
- Company: PathToProject (FOP Oleksiy Kalinichenko)
