Alpro /
Global Headless Content Platform for High-Performance Consumer Experiences
Contentful + Gatsby Architecture Enabling Instant Content Delivery at Scale
A global digital platform was modernized with a Headless CMS architecture to enable faster publishing, better performance, and scalable delivery across multiple regions and languages.
The project was delivered as part of a broader vendor/in-house digital transformation program, where an additional engineering stream was introduced to accelerate implementation and reduce time-to-market for high-priority business requirements. Work was focused on front-end delivery, CMS integration, and content strategy to ensure long-term maintainability and predictable scaling.
A Gatsby.js front-end was integrated with Contentful Cloud CMS to deliver content-rich experiences such as recipes, product catalog pages, editorial content, and marketing landing pages. Multiple campaign microsites were also implemented to support time-sensitive events, while Elasticsearch-based search enabled faster content discovery and improved user navigation across large content volumes.
Technologies
Contentful (Headless CMS)
Gatsby.js
GraphQL API
REST (Content Delivery API)
Netlify CI/CD
Elasticsearch (Cloud Search)
Localization / i18n
Industry
Platform Type
Hosting
Content Domains
- Recipes and Inspiration Content
- Product Catalog Pages
- Editorial / Blog Content
- Marketing Landing Pages
- Campaign Microsites
Regions & Languages
- Europe: 29 Languages
- Asia Pacific: 6 Languages
- Middle East & Africa: 4 Languages
Search & Discovery
Delivery Model
Team Contribution
- Front-End Engineering: Gatsby.js Components
- Full-Stack Integration: Contentful Fetching and Rendering
- CMS Support: Content Strategy and Content Modeling
[The Challenge]
The platform was operating under growing performance and scalability pressure, while the volume of content and the number of supported regions continued to expand. Slow page loading and delayed navigation were reported across multiple areas of the website, leading to early drop-offs before users could fully engage with content such as recipes, products, and editorial pages.
At the same time, editorial teams required faster publishing workflows and predictable delivery for frequent marketing campaigns and microsites. A modern solution was needed to support rapid content updates, scalable localization, and consistent delivery across Europe, Asia Pacific, and Middle East & Africa — without increasing operational complexity for content managers.
To resolve these limitations, the architecture was required to shift away from traditional rendering patterns and toward a performance-first approach. It had to ensure instant page transitions, reliable re-build automation after publishing, and strong integration capabilities for search and filtering across a large, multi-language content library.
[The Solution]
Headless CMS Architecture
Contentful was used as the central content platform, enabling structured content modeling and scalable global delivery.
Gatsby Static Delivery
SSG rendering with Gatsby.js enabled extremely fast page loading and SEO-friendly output.
Incremental Build Strategy
Incremental builds were used to publish updates quickly without full-site rebuild overhead.
Contentful GraphQL Integration
GraphQL was used for content fetching, rendering, and structured mapping between CMS and UI components.
Build Triggers via Content Delivery API
REST integration was implemented to trigger automated rebuilds after publishing, ensuring content freshness.
Elasticsearch Integration
Cloud Elasticsearch was integrated to support advanced filtering and fast content discovery at scale.
[Core Features]
[Implementation]
Delivery Acceleration
A dedicated implementation stream was provided to accelerate digital transformation delivery and reduce time-to-market for business requirements.
Contentful Content Strategy
Content modeling and strategy were supported to ensure content types and structures matched UI components and business needs.
Gatsby Component Delivery
Reusable Gatsby components were implemented to improve speed of delivery and ensure consistent UI patterns.
CI/CD Delivery via Netlify
Hosting and deployment pipelines were executed through Netlify, enabling reliable publishing and operational stability.
[Business Outcomes]
Fast Page Loading
Page load time was improved from 1–2 seconds to 0.1–0.2 seconds, enabling near-instant browsing.
Lower Bounce Rate
Bounce rate was reduced by 10% due to improved speed and better engagement paths.
Higher Engagement
Session duration and engagement were increased by 12% through improved UX and content discoverability.
Scalable Global Delivery
Multi-region content delivery was enabled with consistent multilingual governance and scalable content operations.
Faster Marketing Execution
Campaign microsites were delivered faster using reusable components and streamlined publishing workflows.
Reliable Content Operations
Publishing workflows were stabilized with automated triggers and incremental builds for predictable delivery.
[Next Projects]
“It was my pleasure working with Oleksiy (PathToProject) on a new Drupal website. He is a true full-stack developer—the ideal mix of DevOps expertise, deep front-end knowledge, and the structured thinking of a senior back-end developer. He is well-organized and never lets anything slip. Oleksiy understands what needs to be done before being asked and can manage a project independently with minimal involvement from clients, product managers, or business analysts. One of the best consultants I’ve worked with so far. ”
“Oleksiy (PathToProject) and I worked together on a Digital Transformation project for Bayer LATAM Radiología. Oly was the Drupal developer, and I was the business lead. His professionalism, technical expertise, and ability to deliver functional improvements were some of the key attributes he brought to the project. I also want to highlight his collaboration and flexibility—throughout the entire journey, Oleksiy exceeded my expectations. It’s great when you can partner with vendors you trust, and who go the extra mile. ”
“Oleksiy (PathToProject) is a great professional with solid experience in Drupal. He is reliable, hard-working, and responsive. He dealt with high organizational complexity seamlessly. He was also very positive and made teamwork easy. It was a pleasure working with him. ”
“Oleksiy (PathToProject) worked with me on a specific project over a period of three months. He took full ownership of the project and successfully led it to completion with minimal initial information. His technical skills are unquestionably top-tier, and working with him was a pleasure. I would gladly collaborate with Oleksiy again at any opportunity. ”
London School of Hygiene & Tropical Medicine (LSHTM)Drupal-Based Research Data Management Platform
“Oleksiy (PathToProject) has been a valuable developer resource over the past six months for us at LSHTM. This included coming on board to revive and complete a stalled Drupal upgrade project, as well as carrying out work to improve our site accessibility and functionality. I have found Oleksiy to be very knowledgeable and skilful and would happily work with him again in the future. ”
“Oleksiy (PathToProject) is demanding and responsive. Comfortable with an Agile approach and strong technical skills, I appreciate the way he challenges stories and features to clarify specifications before and during sprints. ”
“As Dev Team Lead on my project for 10 months, Oleksiy (PathToProject) demonstrated excellent technical skills and the ability to handle complex Drupal projects. His full-stack expertise is highly valuable. ”
