[01]
Discovery & Platform Blueprint
Architecture and governance are defined with clear non-functional requirements and measurable success criteria.
WordPress DXP /#Service
Enterprise WordPress Platform
Multisite, Headless-Ready Delivery, and DevOps-Driven Reliability
Built for brands that need speed without losing editorial control
WordPress can become a true Digital Experience Platform when it is treated as a product platform—not a collection of pages and plugins. A WordPress DXP is designed to support multi-brand growth, structured content, reliable releases, and integrations across marketing and business systems, while still keeping the editorial team productive.
A scalable WordPress platform should be built around predictable content models, strict plugin governance, and performance engineering. When the platform is modernized with CI/CD, infrastructure automation, and an integration-first approach, content teams are enabled to ship faster and more consistently across sites, markets, and campaigns.
PathToProject supports WordPress DXPs across traditional and headless/hybrid architectures, including multisite ecosystems and enterprise-grade deployments. Delivery is aligned with measurable goals: faster releases, improved Core Web Vitals, reduced operational risk, and stable long-term ownership.
Platform Focus
WordPress DXP engineering
Multisite & multi-brand ecosystems
Performance and reliability at scale
Architecture Types
- Traditional WordPress
- Headless
- Hybrid / Composable
Enterprise Integrations
- CRM
- CDP / Analytics
- Search
- Commerce & Payments
Delivery & Operations
- CI/CD pipelines
- Infrastructure automation
- Governed plugin lifecycle
Best Fit For
- Multi-site organizations
- Marketing-led delivery teams
- Brands scaling across markets
[Why WordPress Stops Scaling Like a Platform]
WordPress platforms often grow quickly through plugin accumulation, one-off theme changes, and ad-hoc infrastructure decisions. Over time, the platform becomes fragile: releases get riskier, performance becomes unpredictable, and editorial workflows start to depend on manual steps or “tribal knowledge”.
A typical scaling issue is governance. Without strict rules for plugins, content models, and deployment workflows, teams end up shipping changes inconsistently across environments and sites. This makes it harder to support multiple brands/markets, and even small campaign updates can start requiring developer involvement.
A WordPress DXP approach is used when the platform must support fast marketing delivery while staying reliable, secure, and measurable. The goal is not to “add more plugins”, but to engineer a stable platform where content, experiences, and integrations can evolve safely.
[How WordPress Is Modernized Into a DXP]
Platform Audit & Risk Map
A full review is performed across theme, plugins, hosting, and workflows to identify stability, security, and performance bottlenecks.
Content Model & Editorial Workflow Design
Structured content types and repeatable components are introduced so new pages and campaigns can be built consistently.
Governed Plugin Strategy
A lifecycle is defined for plugin selection, updates, patching, and replacements to avoid platform drift.
Performance Engineering
Caching, assets, database patterns, and rendering strategy are optimized to improve Core Web Vitals and reduce time-to-interactive.
DXP Integrations
CRM/CDP, analytics, search, forms, and other systems are integrated in a controlled, observable way.
CI/CD & Environments
Automated builds and deployments are introduced to enable safe releases, consistent environments, and predictable rollbacks.
[Core Capabilities of a WordPress DXP]
What We Bring
- WordPress DXP architecture & delivery
- Multisite strategy & governance
- Performance engineering & CWV improvements
- DevOps automation & CI/CD
- Integrations (CDP, CRM, search, forms)
Who This Is For
- Organizations managing multiple sites or brands
- Marketing teams needing faster releases
- Teams fighting performance and stability issues
- Platforms outgrowing plugin-based development
Technology Ecosystem
- WordPress / Multisite
- Bedrock / Composer governance
- Headless APIs (REST / GraphQL)
- Caching (CDN, object cache, page cache)
- Search (Elastic / Algolia)
- Analytics (GA4 / GTM)
- Cloud hosting (AWS / GCP / Managed WP)
[Delivery Model]
[02]
Modernization Sprint
Foundational improvements are delivered quickly to stabilize releases and remove immediate platform risks.
[03]
DXP Capability Buildout
Core DXP features are implemented in planned increments to reduce disruption for editorial teams.
[04]
Integrations & Tracking Layer
Data flows and marketing integrations are introduced with predictable contracts and observability.
[05]
Performance & Reliability Hardening
The platform is tuned for real traffic patterns, content growth, and safe upgrade cycles.
[06]
Enablement & Handover
Documentation, workflows, and operational practices are delivered so the platform can be owned long-term.
[07]
Ongoing Support (Optional)
Release support, monitoring, and iterative improvements can be provided based on the client’s cadence.
[Business Impact]
Faster Campaign Delivery
Marketing updates are released more frequently without risky manual steps.
Reduced Operational Risk
Governed plugins and automated deployments reduce the chance of production regressions.
Improved Performance & Engagement
Core Web Vitals improvements support better user experience and conversion outcomes.
Scalable Multi-Site Growth
New brands, regions, or microsites can be launched without rebuilding the platform each time.
Better Data for Decisions
Analytics and tracking become reliable, consistent, and easier to evolve.
Lower Long-Term Maintenance Cost
The platform is stabilized so upgrades and changes cost less over time.
[Relevant Projects]
Industry: Retail / E-Commerce
Business Need:
JYSK required a robust Digital Experience Platform (DXP) integrated with a Customer Data Platform (CDP) to enable data-driven design decisions, enhance user engagement, and streamline content updates across more than 25 local markets.
Challenges & Solution:
- Streamlined workflows for faster creative updates.
- Seamless integration with a CDP for deeper customer insights.
- Data-driven design optimizations to boost engagement and conversions.
- Consistent UI across Drupal and React micro apps to support fast delivery at scale.
Outcome:
The modernized platform empowered JYSK’s marketing and content teams with real-time insights and modern workflows, leading to stronger engagement, higher conversions, and a scalable global platform.
“Oleksiy (PathToProject) worked with me on a specific project over a period of three months. He took full ownership of the project and successfully led it to completion with minimal initial information. His technical skills are unquestionably top-tier, and working with him was a pleasure. I would gladly collaborate with Oleksiy again at any opportunity. ”
Nikolaj Stockholm NielsenStrategic Hands-On CTO | E-Commerce Growth
Industry: Biotechnology / Healthcare
Business Need:
Organogenesis faced operational challenges managing multiple brand websites on outdated platforms, resulting in fragmented workflows, high maintenance costs, and limited scalability.
Challenges & Solution:
- Migrated legacy static brand sites to a modern AWS-compatible marketing platform.
- Consolidated multiple sites into a single NX monorepo to reduce delivery time and maintenance overhead.
- Introduced modern Next.js delivery with Tailwind + shadcn/ui design system.
- Built a CDP layer using GA4 + GTM + Looker Studio with advanced tracking enhancements.
Outcome:
The transformation reduced time-to-deliver marketing updates by 20–25%, improved Lighthouse scores to ~90+, and delivered a scalable multi-brand foundation for long-term growth.
Industry: Healthcare / Medical Imaging
Business Need:
An advanced online platform was required to facilitate collaboration among radiology HCPs, distribute company knowledge, refine treatment methods, and streamline workflows. The solution needed to support access restrictions based on user role (HCP / non-HCP) and geographic region.
Challenges & Solution:
- Multi-level filtering for precise content discovery.
- Role-based access control to support different professional needs.
- Personalized HCP offices for tailored user experiences.
- A structured approach to managing diverse stakeholder expectations.
Outcome:
The platform enhanced collaboration, streamlined workflows, and empowered radiology professionals with advanced tools to gain insights and optimize patient care.
“Oleksiy (PathToProject) and I worked together on a Digital Transformation project for Bayer LATAM Radiología. Oly was the Drupal developer, and I was the business lead. His professionalism, technical expertise, and ability to deliver functional improvements were some of the key attributes he brought to the project. I also want to highlight his collaboration and flexibility—throughout the entire journey, Oleksiy exceeded my expectations. It’s great when you can partner with vendors you trust, and who go the extra mile. ”
Axel Gleizerman CopelloBuilding in the MedTech Space | Antler
“Oleksiy (PathToProject) is a great professional with solid experience in Drupal. He is reliable, hard-working, and responsive. He dealt with high organizational complexity seamlessly. He was also very positive and made teamwork easy. It was a pleasure working with him. ”
Oriol BesAI & Innovation (Discovery, Strategy, Deployment, Scouting) for Business Leaders
[Testimonials]
Oleksiy (PathToProject) was the Lead Developer on a number of client projects which I managed. He is highly skilled and incredibly hardworking. When assigning work to him, I could always rely on it being completed to a high quality and on time.
His technical expertise was valued across the team and he was often our 'go to' for technical challenges, which he loved to get stuck into. Oleksiy is proactive and engaged in a professional manner with our clients.
I have no hesitation in recommending him.
Daniela Graf
Senior Project Manager | Change Mgmt Practitioner | Process Improvement Geek
Oleksiy (PathToProject) worked with me on a specific project over a period of three months. He took full ownership of the project and successfully led it to completion with minimal initial information.
His technical skills are unquestionably top-tier, and working with him was a pleasure. I would gladly collaborate with Oleksiy again at any opportunity.
Nikolaj Stockholm Nielsen
Strategic Hands-On CTO | E-Commerce Growth
It was my pleasure working with Oleksiy (PathToProject) on a new Drupal website. He is a true full-stack developer—the ideal mix of DevOps expertise, deep front-end knowledge, and the structured thinking of a senior back-end developer.
He is well-organized and never lets anything slip. Oleksiy understands what needs to be done before being asked and can manage a project independently with minimal involvement from clients, product managers, or business analysts.
One of the best consultants I’ve worked with so far.
Andrei Melis
Technical Lead at Eau de Web
Build WordPress Like a Platform
If WordPress is becoming harder to ship, scale, or govern, a DXP approach can be applied without losing editorial speed.
