Cookie Policy
Effective Date: July 31, 2026
Websites: https://www.pathtoproject.com and https://wordpress-modernization.com
Controller: PathToProject (FOP Oleksiy Kalinichenko), Ukraine
Contact: privacy@pathtoproject.com
This Cookie Policy explains how PathToProject ("we", "us", "our") uses cookies and similar technologies when you visit https://www.pathtoproject.com or https://wordpress-modernization.com (the "Sites").
1. What are cookies?
Cookies are small text files stored on your device (computer, tablet, mobile) when you visit a website. They help websites work properly, improve performance, and provide analytics and marketing insights.
Cookies can be:
- Session cookies — deleted when you close your browser
- Persistent cookies — remain on your device for a set period
- First-party cookies — set by our website
- Third-party cookies — set by external services
2. Why we use cookies
We use cookies to:
- Keep the site working and secure
- Understand how visitors use the site
- Improve performance and user experience
- Measure traffic and engagement
- Support consent-controlled marketing attribution and conversion measurement
- Process shared Contact and WordPress Scan requests as transactional service requests that do not create a marketing subscription
3. Types of cookies we use
3.1 Strictly necessary cookies
These cookies are required for the site to function and cannot be switched off in our systems.
Used for:
- Basic website security
- Form submissions
- Session management
3.2 Analytics cookies
These cookies help us understand how visitors interact with the site.
We use:
- Google Analytics 4
- Google Ads
- Google Tag Manager
These tools may collect:
- Pages visited
- Time spent on pages
- Device and browser type
- General location (region/country)
Google Analytics 4 and Google Ads operate only in accordance with the verified consent state.
3.3 Functional cookies
These cookies enhance site functionality and personalization.
Used for:
- Remembering preferences
- Improving user experience
3.4 Marketing and tracking cookies
These cookies may be used to measure marketing effectiveness and support lead generation.
We use:
- HubSpot (forms and related tracking)
- Google Ads (consent-controlled attribution and conversion measurement)
- LinkedIn Insight Tag (conversion tracking and website retargeting)
These cookies may track:
- Form interactions
- Referral sources
- Engagement with content
4. Third-party cookies
Some cookies are placed by third-party services we use, such as:
- Google (Analytics 4, Ads, and Tag Manager)
- HubSpot (forms and marketing tools)
- LinkedIn (Insight Tag and related advertising tools)
These third parties may process data under their own privacy policies.
5. Your choices and how to control cookies
You can control non-essential processing in the following ways:
- Use the cookie banner to accept or reject analytics and marketing technologies
- Reopen Analytics preferences to change or withdraw consent
- Change your browser settings to block or delete cookies
Campaign attribution is neither persisted nor transmitted before analytics acceptance. After acceptance, we retain only the earliest consented first touch for at most 90 days; later visits do not overwrite it or renew its expiry. Rejection or withdrawal clears stored attribution.
Note: Disabling some cookies may affect site functionality.
6. EU/EEA legal basis
For visitors in the EU/EEA, we rely on:
- Consent for analytics and marketing cookies
- Legitimate interests for strictly necessary cookies required to operate the site
You can withdraw consent at any time by reopening Analytics preferences or through your browser settings.
7. Retention
Cookie lifetimes vary:
- Session cookies are removed when you close your browser
- Analytics and marketing cookies may remain for a longer period depending on provider settings
- Consent-enabled campaign attribution retains only the earliest first touch for at most 90 days, without later-touch overwrite or expiry renewal, and is cleared after rejection or consent withdrawal
8. Updates to this Cookie Policy
We may update this Cookie Policy from time to time. We will publish the updated version on this page and update the effective date above.
9. Contact
If you have questions about this Cookie Policy, contact us at:
privacy@pathtoproject.com
