[01]
Discovery & Architecture
Define data flows, tracking plan, and system integrations.
CDP
Customer Data Platform Engineering
Turn user behavior into measurable business growth
Unify tracking, analytics, and activation across your digital ecosystem
Modern organizations generate massive amounts of customer data — but most of it lives in silos: websites, CRMs, e-commerce, support tools, and marketing platforms.
We help enterprises design and implement Customer Data Platforms that unify these data streams into a single source of truth, enabling real-time personalization, advanced analytics, and data-driven growth.
Primary Focus
User data unification & activation
Core Outcome
Data-driven marketing and product decisions
Typical Scope
- Tracking architecture
- Dashboards
- Experimentation
Integrates With
- DXP
- Headless platforms
- Marketing automation
Key Stakeholders
- Marketing
- Product
- Growth
- Leadership
Business Impact
- Higher conversions
- Clearer ROI
- Faster decisions
Why Most Companies Struggle With Data
Organizations struggle to understand their customers because data lives in disconnected systems. Marketing, product, and analytics teams operate on incomplete or delayed information.
Without a proper CDP foundation:
- Personalization remains shallow or rule-based
- Marketing automation relies on outdated segments
- Analytics teams spend more time preparing data than analyzing it
- Customer journeys cannot be tracked end-to-end
A modern CDP eliminates these barriers by centralizing identity resolution, event tracking, and data activation.
How We Build CDP Ecosystems
Data Mapping & Strategy
Identify data sources, define customer identity models, and design tracking standards.
Unified Data Collection
Implement scalable event tracking across web, mobile, backend, and third-party platforms.
Identity Resolution
Merge anonymous and known user data into unified customer profiles.
Data Activation
Connect CDP insights to marketing, CRM, personalization, and analytics tools.
Core CDP Capabilities We Deliver
What We Deliver
- Unified behavioral tracking
- Cross-channel analytics architecture
- Marketing & product data alignment
- A/B testing and experimentation setup
- Conversion and funnel optimization
- Executive-level reporting dashboards
Who This Is For
- Enterprises managing multiple digital channels
- Marketing teams seeking real-time personalization
- Product teams needing behavioral analytics
- Organizations with fragmented customer data
Technology Ecosystem
- Segment / Tealium / RudderStack
- GA4 & GTM / BigQuery / Snowflake
- Looker Studio & BI dashboards
- CRM Integrations (Salesforce, HubSpot)
- Marketing Automation Platforms
- Custom Data Pipelines (Node.js / Cloud Functions)
How We Implement CDP Solutions
[02]
Tracking & Data Layer Implementation
Deploy event tracking, SDKs, and data collection pipelines.
[03]
Profile & Identity Setup
Configure identity stitching and customer profile models.
[04]
Activation & Optimization
Enable segmentation, personalization, and analytics workflows.
Business Outcomes
Better Personalization
Real-time user context across channels.
Faster Marketing Execution
Accurate, dynamic audience segmentation.
Data-Driven Decisions
Unified analytics across customer lifecycle.
Higher Conversion & Retention
Smarter journeys powered by behavioral intelligence.
Related Platform Work
Industry: Biotechnology / Healthcare
Business Need:
Organogenesis faced operational challenges managing multiple brand websites on outdated platforms, resulting in fragmented workflows, high maintenance costs, and limited scalability.
Challenges & Solution:
- Migrated legacy static brand sites to a modern AWS-compatible marketing platform.
- Consolidated multiple sites into a single NX monorepo to reduce delivery time and maintenance overhead.
- Introduced modern Next.js delivery with Tailwind + shadcn/ui design system.
- Built a CDP layer using GA4 + GTM + Looker Studio with advanced tracking enhancements.
Outcome:
The transformation reduced time-to-deliver marketing updates by 20–25%, improved Lighthouse scores to ~90+, and delivered a scalable multi-brand foundation for long-term growth.
Industry: Retail / E-Commerce
Business Need:
JYSK required a robust Digital Experience Platform (DXP) integrated with a Customer Data Platform (CDP) to enable data-driven design decisions, enhance user engagement, and streamline content updates across more than 25 local markets.
Challenges & Solution:
- Streamlined workflows for faster creative updates.
- Seamless integration with a CDP for deeper customer insights.
- Data-driven design optimizations to boost engagement and conversions.
- Consistent UI across Drupal and React micro apps to support fast delivery at scale.
Outcome:
The modernized platform empowered JYSK’s marketing and content teams with real-time insights and modern workflows, leading to stronger engagement, higher conversions, and a scalable global platform.
“Oleksiy (PathToProject) worked with me on a specific project over a period of three months. He took full ownership of the project and successfully led it to completion with minimal initial information. His technical skills are unquestionably top-tier, and working with him was a pleasure. I would gladly collaborate with Oleksiy again at any opportunity. ”
Nikolaj Stockholm NielsenStrategic Hands-On CTO | E-Commerce Growth
Industry: Food & Beverage / Consumer Goods
Business Need:
Users were abandoning the website before fully engaging with content due to slow loading times and an overall poor performance experience.
Challenges & Solution:
- Implemented a fully headless architecture using Gatsby and Contentful.
- Eliminated loading delays, enabling fast navigation and filtering.
- Optimized performance to ensure a smooth user experience.
- Delivered scalable content operations for global marketing teams.
Outcome:
The updated platform significantly improved speed and usability, resulting in higher user engagement, longer session durations, and increased content exploration.
Industry: Healthcare / Medical Imaging
Business Need:
An advanced online platform was required to facilitate collaboration among radiology HCPs, distribute company knowledge, refine treatment methods, and streamline workflows. The solution needed to support access restrictions based on user role (HCP / non-HCP) and geographic region.
Challenges & Solution:
- Multi-level filtering for precise content discovery.
- Role-based access control to support different professional needs.
- Personalized HCP offices for tailored user experiences.
- A structured approach to managing diverse stakeholder expectations.
Outcome:
The platform enhanced collaboration, streamlined workflows, and empowered radiology professionals with advanced tools to gain insights and optimize patient care.
“Oleksiy (PathToProject) and I worked together on a Digital Transformation project for Bayer LATAM Radiología. Oly was the Drupal developer, and I was the business lead. His professionalism, technical expertise, and ability to deliver functional improvements were some of the key attributes he brought to the project. I also want to highlight his collaboration and flexibility—throughout the entire journey, Oleksiy exceeded my expectations. It’s great when you can partner with vendors you trust, and who go the extra mile. ”
Axel Gleizerman CopelloBuilding in the MedTech Space | Antler
“Oleksiy (PathToProject) is a great professional with solid experience in Drupal. He is reliable, hard-working, and responsive. He dealt with high organizational complexity seamlessly. He was also very positive and made teamwork easy. It was a pleasure working with him. ”
Oriol BesAI & Innovation (Discovery, Strategy, Deployment, Scouting) for Business Leaders
What Partners Say
Oleksiy (PathToProject) and I worked together on a Digital Transformation project for Bayer LATAM Radiología. Oly was the Drupal developer, and I was the business lead. His professionalism, technical expertise, and ability to deliver functional improvements were some of the key attributes he brought to the project.
I also want to highlight his collaboration and flexibility—throughout the entire journey, Oleksiy exceeded my expectations.
It’s great when you can partner with vendors you trust, and who go the extra mile.
Axel Gleizerman Copello
Building in the MedTech Space | Antler
Oleksiy (PathToProject) is a great professional with solid experience in Drupal. He is reliable, hard-working, and responsive.
He dealt with high organizational complexity seamlessly. He was also very positive and made teamwork easy.
It was a pleasure working with him.
Oriol Bes
AI & Innovation (Discovery, Strategy, Deployment, Scouting) for Business Leaders
Ready to Turn Customer Data Into Growth?
Let’s design a Customer Data Platform that unifies your data, powers personalization, and enables real-time decision making.
